Thursday, November 18, 2010

Website redesign- creating a new website

After the maps were finished myself and my group turned our focus to the changes in aesthetic design and content that we felt were needed to improve our website. The first aspect of the Farsnworth Cafe website that jumped out at us was the over all theme including the color scheme, alignment, and other various poor design elements, so we started with the home page. The original site had a kind of patriotic theme with a white background, black text, and generally boring presentation that did not reflect the actual establishment in the least. After brainstorming for a little, as a group we decided that a more contemporary theme for the website with natural and soft colors would not only make the website reflect the atmosphere of this cafe, but would also be much more eye-catching and attention holding for the audience. We also completely rearranged the alignment of the text on the website by incorporating a sidebar and placing the text in a more visually appealing way. We also played around with different fonts and font sizes to highlight things like important information.
The next step we of this project that we focused on was the content. There were several pages that included text that was either irrelevant or just actually false. For example, the original menu on this site was not up to date and actually displayed things that the cafe no longer offered. Since Rachel has been to this cafe we were able to eliminate text in this section to accurately show what exactly people could find at this cafe. We made a few other small content changes to enhance the appeal of the cafe in the hopes of being able to draw in a larger audience.
Once we as a group were satisfied with our final product we drafted a proposal that explained all of the changes we made and why we felt they were an improvement on the original website. I admit that more often than not I don't really have good experiences with group projects. The main reason for this is simply that I prefer to work alone, but also because there is always that chance that every group member wont contribute equally, but that was not the case with this project. Not only did we all contribute to the final product, but we also just got along really well. We were able to openly discuses our opinions about the re-design process and incorporate each member's ideas without any conflict. I truly had a good time working with this group and I think our final product reflects what we have all learned about technology based writing.

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